How to Win with Your Money

Do you have a financial or money goal for 2025? Pay off a credit card? Save for a vacation? Save for a car? Save for a medical procedure? Something else? Do you wonder why your money disappears so quickly? Do you have more month than money? It’s disheartening to work so hard for our paychecks and feel like there’s never enough money. Did you know in the 1970’s people were exposed to 500-1,600 marketing ads per day? Today, the average is estimated between 6,000-10,000 marketing ads per day. We see more than 12x more ads each day than we did 50 years ago. 🤯 That’s one indicator of why we can’t keep our money for very long and why we lose track of it. The reality is every ad you see is vying for your hard-earned dollar. Marketers are smart and they want to separate you from your money. They know how to play into your emotions and how to make you think and feel like you can’t live without a product or service. Not to mention all the data our phones collect about what we click on, how many seconds we watch or stop scrolling to see an ad. With this data, marketers can put even more pinpointed products and services in front of you in the form of ads. What do we do about it?

1. Game Plan and Defensive Strategy

When you play a game, the goal is to win. Think of this as money goals = winning. Next, to win, you need a solid defense strategy. In its basic meaning, defense means having a defender for every gap. Where are your money gaps? How do you know what they are? Once you know, you can enable your defenders.

2. Money Plan vs Actual Spending

The best tool to identify where your money gaps are is going to be…wait for it…a budget. Yes, I know! The horrible “B” word. 😉 If it feels better for you, refer to it as your money plan instead! You’re going to take a little time, set out a money plan for the month and then track what you actually spend. Then compare what your plan was versus your actual spending. This exercise will identify your gaps. Where are you overspending? Do you have enough income to cover your basics expenses?

3. Mind your Gaps

Once you know where you are overspending, then you can enable your defenders. Are you shopping too much? Defense: consider deleting your shopping apps or unsubscribing to email lists. Take away the temptation. Are you spending a lot of money on fast food? Defense: consider making sandwiches at home to take for lunch. Are you finding that you aren’t able to cover your basic expenses: housing, food, clothes, transportation? Defense: What are ways you could make more money either by side hustle or finding a job that will pay more?

It’s great to have money goals. That’s step one, establish your goal because that’s how you’ll know if you are winning. Money goal = winning. How are you going to move forward toward accomplishing your money goal? Define your game plan, identify your gaps and enable your defenders to fill in the gaps. You’ve worked hard for your money and you should keep it or at least tell it where to go instead of wondering where it went.